Life In the Gap
Documentary exploring economic inequality through personal stories. Selected for broadcast on PBS North Carolina’s NC Channel (Fall release) and presented through community screenings. Designed to create emotional connection and deepen audience understanding of the lived realities behind financial insecurity.
Content Strategy & Creative Direction
Led development of cross-platform storytelling initiatives, aligning narrative, production workflows, and audience engagement across projects. Built systems to support consistent, high-quality creative output.
1X NEO initiative
Stakeholder narrative and creative assets (proposal, one-sheets, deck) to support an innovation initiative, cross-program relevance, and procurement readiness.
Completed films
Selected credits and distribution links (IMDb + FilmFreeway). Accurate roles, fast scan.
Teaching systems (governance at scale)
Governance at scale: templates, QA, accessibility baseline, and measured iteration. Improved course evaluations from 4.30 to 4.77.
How I lead content and creative
- Single narrative spine, adapted to audience segment and channel behavior.
- Clear briefs, editorial calendar, and content governance for voice, clarity, and accessibility.
- Design system mindset, so quality scales and teams move faster.
- Feedback loops and performance learning, so creative improves without losing brand integrity.
- Strong conceptual leadership with practical execution.
- Multi-format storytelling: written, visual, video, social, and web.
- Calm, direct leadership and a bias toward finished outputs.
Content governance (voice, clarity, accessibility)
- Voice and tone guidelines, with channel-specific adaptation.
- Accessibility baseline: alt text, captions, plain language, readable structure.
- Editorial QA: clarity, accuracy, consistency, and inclusive framing.
- Brief intake, calendar planning, and clear approvals.
- Reusable templates and a design-system mindset to scale quality.
- Performance review loop: learn, refine, and ship the next iteration.
About
I’m a creative leader and award-winning filmmaker with 10+ years of experience developing story-driven content across documentary, broadcast, and digital. I lead teams, shape narrative strategy, and deliver content from concept through delivery, with strong post-production and editorial leadership. I’m especially strong for mission-driven organizations because I balance emotional truth with clarity, accessibility, and measurable outcomes.
Contact
Troutman, NC (Remote) · (704) 604-9093
Email: aarondanielannas@gmail.com
LinkedIn: linkedin.com/in/aaron-daniel-annas-6403a417
Completed films: FilmFreeway | IMDb
My work is grounded in real stories and shaped by a belief that how we tell them matters.