Aaron Daniel “AD” Annas
Creative Director | Story-Driven Content | Content Strategy
Work Contact
Case study
Department leadership and brand system
Unified content and creative into one operating model. Built governance, workflow, and multi-format outputs that support recruitment, visibility, and stakeholder alignment.

Featured project summary

  • My role: Department chair and creative lead (content, design direction, video, messaging, operations).
  • Focus: unify voice and visual expression, improve speed and consistency, and ship high-quality assets across channels.
  • Primary outputs: campaign messaging, event/showcase storytelling, recruitment comms, web/digital improvements, internal docs.

Context or challenge

  • Create a cohesive narrative and visual identity that reflects the department’s priorities and strengths.
  • Build repeatable workflows so content production is faster, clearer, and more accessible.
  • Support recruitment, partnerships, and community engagement through consistent storytelling.

Audience

  • Prospective students and families (recruitment).
  • Current students (clarity, opportunity awareness, belonging).
  • Campus partners and leadership (alignment, credibility, support).
  • External community and partners (visibility, legitimacy, collaboration).

Approach

  • Single narrative spine: one core story, translated to channel behavior and audience needs.
  • Governance: voice/tone guardrails, readability standards, accessibility baseline.
  • Editorial planning: calendar mindset with reusable templates to reduce decision fatigue.
  • Design system thinking: consistency that scales across touchpoints.

What I built

  • Event storytelling (showcase-style work) with consistent messaging and clear calls to action.
  • Recruitment-facing content that emphasizes outcomes, student work, and program identity.
  • Cross-channel packaging: short posts, longer narratives, and supporting visuals built from the same core story.
  • Accessibility baseline: alt text and caption-ready workflows when publishing media.

How I led delivery

  • Intake: clear brief structure and prioritization based on impact.
  • Planning: calendar-based production and deadlines that match real constraints.
  • Production: templates and standards to keep quality consistent.
  • Review: tight feedback loops and practical approvals.
  • Iteration: improve next outputs based on what worked.

Results

  • Led major curricular revision work and supported the revision and launch of multiple new and updated courses aligned to institutional learning outcomes and industry trends.
  • Coordinated and hosted the CAM Media Showcase, increasing program visibility and bringing students, faculty, alumni, and community members together around student work.
  • Partnered with Admissions on accepted-student and recruitment events to represent the program to prospective students and families.
  • Developed and documented a forward-looking technology plan (lab upgrades, updated production equipment, centralized media server). Secured full administrative approval and support for purchases.
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