Case study
1X NEO initiative
Stakeholder narrative and creative assets for an innovation initiative. Turned emerging-tech interest into clear learning outcomes, cross-program relevance, and decision-ready documentation.

Featured project summary

  • My role: Proposal and narrative lead, content development, cross-campus coordination support.
  • Focus: persuasion, clarity, and stakeholder-ready assets for institutional buy-in.
  • Primary outputs: proposal doc, one-sheet(s), presentation, pre-order documentation package.

Context or challenge

  • Build a credible, human-centered innovation narrative that leadership can approve and support.
  • Translate “cool tech” into a practical learning and institutional-impact case.
  • Position the initiative for external partnerships and campus engagement.

Audience

  • Institutional leadership and budget decision-makers.
  • Faculty across disciplines (integrated curriculum and ethical AI).
  • Students (high-impact learning and career readiness).
  • External partners and sponsors (regional workforce, innovation visibility).

Approach

  • Human-centered AI frame: ethics and responsibility, not hype.
  • Outcome-driven argument: student engagement, curriculum integration, and partnership pathways.
  • Multi-asset packaging: proposal + one-sheet + deck, all aligned to the same narrative spine.
  • Cross-functional relevance: show clear use cases for business, advertising/branding, and media production.

What I built

  • Proposal narrative structured around educational value, institutional impact, and partnership potential.
  • One-sheet(s) that communicate the initiative quickly for leadership and external audiences.
  • Presentation deck that frames the “early adopter advantage” and clarifies cross-program benefits.

How I led delivery

  • Gather stakeholder needs and translate into a single coherent narrative.
  • Create a source-of-truth language set (positioning, benefits, cost framing) to keep all assets aligned.
  • Package documentation for decision-making and procurement readiness.

Results

  • Produced a complete stakeholder-ready asset set (proposal, one-sheet(s), deck) positioning NEO as a cross-campus, high-impact learning initiative.
  • Established an outcome framework for success tracking, including student engagement hours, faculty and student feedback, and external partnership opportunities.
  • Created procurement-ready documentation, including pre-order confirmation and cost framing (estimated $20,000) to support budget planning and approvals.
  • Defined campus activation plan elements, including a launch event concept ("Meet NEO") to build visibility and engagement.